Change to how this landmark Hereford building will look

There are to be three new external signs at the former Debenhams building, known as Unit 1 Auctioneer Walk, the upper part of which has been taken over by online discount clothes retailer MandM.

It has applied for permission (number 240533) to install the three aluminium signs, the largest of which would measure 6.3 metres by 1.5 metre, and would be in light blue and white, illuminated by white LEDs.

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A 4.3m by 1.5m black panel with the MandM logo in white, also illuminated, would be placed on the same wall lower down. And a smaller black-and-white 2m by 60cm sign, again illuminated, would be installed on the north side of the building.

Prominently sited by the roundabout where the A49 Edgar Street meets the A438 Newmarket Street, the building previously displayed the Debenhams sign until the department store shut up shop in 2021.

The building’s owners then successfully applied to change the size and position of its windows and doors.

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MandM, formerly MandM Direct, is a Leominster-based online seller of discount clothing and accessories across Europe. Since 2014 it has been part of the Danish fashion group Bestseller, owned and run by billionaire Anders Holch Povlsen.

It generated sales of £323 million for the year to the end of last July, making an operating profit of £6 million.

Comments on its planning application can be made until April 8.