Hereford United will not be going into liquidation despite attempts to kill club, says Andy Lonsdale

Hereford United will not be going into liquidation despite attempts to kill club, says Andy Lonsdale

Hereford United will not be going into liquidation despite attempts to kill club, says Andy Lonsdale

First published in Sport
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Hereford Times: Photograph of the Author by , Sports Reporter

HEREFORD United will not be going into liquidation, insists advisor Andy Lonsdale.

“Everyone expected the club to go into liquidation – that is not going to happen,” said Lonsdale.

“We have not killed it.

“We are not going to stay in the Southern Premier – we have got aspirations to get into the Conference.

“The reason we didn’t stay in the Conference Premier is because we were imposed with a bond of £350,000.

“What would the people of Hereford rather have a £350,000 bond sitting in the Conference’s account or the club sustainable.”

“We are getting blasphemed over the state of the club – we did not cause it.

“The football creditors who were owed money did not happen under our watch.”

“It’s not just money for football creditors, it’s money to stabilise the club going forward.”

He said the club was in a strong position on the footballing side.

“We have brought in 19 or 20 players and Neil Phelps, Mark Ellis and Jon Taylor have turned them into a team,” said Lonsdale.

“We have put them all in digs and we will keep them in full-time football.

“We have come to save the club and the Herefordians have tried to kill it.”

He added: “I have no decision-making powers here and it’s totally voluntary.”

Comments (6)

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10:35am Mon 28 Jul 14

Hereford Common Sense says...

Dear Mr Lonsdale, (I will address you directly)
Ok cards on the table and time to point out some inaccuracies. Firstly, I am going to be fair. I acknowledge that you have been appointed to advise people who have been rash in investing money into a venture without gathering as many facts as possible first about its validity. Therefore, it is a shame advise was not sought prior rather than after. I also agree that prior to yours and your colleagues involvement the club was in a terrible state.

Yet, indicating that it is the Herefordians who want the club to be killed off is a little rash and quite frankly childish. Why would people who have a hobby and include something as part of their lives choose and work towards its termination? What they want is a football club. What they dont want is the farce and dishonesty that is associated with what appears to be a very amateur management team. They want an ethical, honest and trustworthy management team that communicates regularly facts and its true intentions. I would be careful not to "bite off the hand that feeds you" too, as if you are able to run this club on a whim and prayer, creating a war against the people who purchase tickets and have sponsorship influence may not necessarily be the best business idea you have had to-date.

As for Hereford United going into liquidation? You may find that this isn't a choice, if you continue not to uphold you obligations.

I think you will find that as much as some Herefordians were upset about the stepping away from the conference premier, they were far more upset about the fact that lies were being told, people were not getting paid when they were promised to be and that the integrity of the club was in shambles. That is why people mainly want to see it scrapped.

The heavy handed and at times immature approach isnt perhaps the best way to look at crisis management. Suggest other advisors experienced in PR may be required?

I have said before that I am not an HU football fan on other posts here. Personally, I see the bigger picture and want what I believe is better for the city as a whole. Because of this I do suggest a simple 4 step plan. 1) Go through bankruptcy and wind up the club to wipe out existing and what are unachievable debt settling. 2) I appreciate those that have sentiments and nostalgia may be reluctant, but HCC does sell the existing ground. Projects such as extending the existing new shopping centre etc/housing or whatever can be considered. 3) The proceeds of the sale can be to build a new stadium and football academy on the outskirts of the city centre. 4) Advisors such as yourself pass on the message the biggest lesson of them all......Always look before leaping and always tell the truth as it always has the habit of coming back and biting you on the.................
....
Dear Mr Lonsdale, (I will address you directly) Ok cards on the table and time to point out some inaccuracies. Firstly, I am going to be fair. I acknowledge that you have been appointed to advise people who have been rash in investing money into a venture without gathering as many facts as possible first about its validity. Therefore, it is a shame advise was not sought prior rather than after. I also agree that prior to yours and your colleagues involvement the club was in a terrible state. Yet, indicating that it is the Herefordians who want the club to be killed off is a little rash and quite frankly childish. Why would people who have a hobby and include something as part of their lives choose and work towards its termination? What they want is a football club. What they dont want is the farce and dishonesty that is associated with what appears to be a very amateur management team. They want an ethical, honest and trustworthy management team that communicates regularly facts and its true intentions. I would be careful not to "bite off the hand that feeds you" too, as if you are able to run this club on a whim and prayer, creating a war against the people who purchase tickets and have sponsorship influence may not necessarily be the best business idea you have had to-date. As for Hereford United going into liquidation? You may find that this isn't a choice, if you continue not to uphold you obligations. I think you will find that as much as some Herefordians were upset about the stepping away from the conference premier, they were far more upset about the fact that lies were being told, people were not getting paid when they were promised to be and that the integrity of the club was in shambles. That is why people mainly want to see it scrapped. The heavy handed and at times immature approach isnt perhaps the best way to look at crisis management. Suggest other advisors experienced in PR may be required? I have said before that I am not an HU football fan on other posts here. Personally, I see the bigger picture and want what I believe is better for the city as a whole. Because of this I do suggest a simple 4 step plan. 1) Go through bankruptcy and wind up the club to wipe out existing and what are unachievable debt settling. 2) I appreciate those that have sentiments and nostalgia may be reluctant, but HCC does sell the existing ground. Projects such as extending the existing new shopping centre etc/housing or whatever can be considered. 3) The proceeds of the sale can be to build a new stadium and football academy on the outskirts of the city centre. 4) Advisors such as yourself pass on the message the biggest lesson of them all......Always look before leaping and always tell the truth as it always has the habit of coming back and biting you on the................. .... Hereford Common Sense
  • Score: 3

12:21pm Mon 28 Jul 14

mizza21 says...

HCS
Edgar Street means a lot to the people of Hereford.
Football is an emotional business.
A new ground and a new training facility on a cheaper more suitable site would be the best course of action for HUFC but I think you'll find most fans would let that happen over their dead bodies, mine included.

This is one of the principle causes of the anger and mistrust, because one of the first things done was to look at re-assigning the leases without any communication.

If the club goes through bankruptcy now. lots of ordinary people who have worked hard for the club will not receive a penny.
That is not right.

Football is not like any other business. The customers do not shop elsewhere if they don't like the product in general.
Moreover, the customers love the club to varying degrees.

That doesn't happen with anything else except religious organisations.

When you buy a football club, you are partnering with the customers, or fans and if you do not get that relationship right you will fail.

I'm pleased you lot are talking to us now though
Pay all the football creditors please.
HCS Edgar Street means a lot to the people of Hereford. Football is an emotional business. A new ground and a new training facility on a cheaper more suitable site would be the best course of action for HUFC but I think you'll find most fans would let that happen over their dead bodies, mine included. This is one of the principle causes of the anger and mistrust, because one of the first things done was to look at re-assigning the leases without any communication. If the club goes through bankruptcy now. lots of ordinary people who have worked hard for the club will not receive a penny. That is not right. Football is not like any other business. The customers do not shop elsewhere if they don't like the product in general. Moreover, the customers love the club to varying degrees. That doesn't happen with anything else except religious organisations. When you buy a football club, you are partnering with the customers, or fans and if you do not get that relationship right you will fail. I'm pleased you lot are talking to us now though Pay all the football creditors please. mizza21
  • Score: 5

12:21pm Mon 28 Jul 14

mizza21 says...

HCS
Edgar Street means a lot to the people of Hereford.
Football is an emotional business.
A new ground and a new training facility on a cheaper more suitable site would be the best course of action for HUFC but I think you'll find most fans would let that happen over their dead bodies, mine included.

This is one of the principle causes of the anger and mistrust, because one of the first things done was to look at re-assigning the leases without any communication.

If the club goes through bankruptcy now. lots of ordinary people who have worked hard for the club will not receive a penny.
That is not right.

Football is not like any other business. The customers do not shop elsewhere if they don't like the product in general.
Moreover, the customers love the club to varying degrees.

That doesn't happen with anything else except religious organisations.

When you buy a football club, you are partnering with the customers, or fans and if you do not get that relationship right you will fail.

I'm pleased you lot are talking to us now though
Pay all the football creditors please.
HCS Edgar Street means a lot to the people of Hereford. Football is an emotional business. A new ground and a new training facility on a cheaper more suitable site would be the best course of action for HUFC but I think you'll find most fans would let that happen over their dead bodies, mine included. This is one of the principle causes of the anger and mistrust, because one of the first things done was to look at re-assigning the leases without any communication. If the club goes through bankruptcy now. lots of ordinary people who have worked hard for the club will not receive a penny. That is not right. Football is not like any other business. The customers do not shop elsewhere if they don't like the product in general. Moreover, the customers love the club to varying degrees. That doesn't happen with anything else except religious organisations. When you buy a football club, you are partnering with the customers, or fans and if you do not get that relationship right you will fail. I'm pleased you lot are talking to us now though Pay all the football creditors please. mizza21
  • Score: 3

12:32pm Mon 28 Jul 14

Marchuk says...

The timeline of "fact" give lie to Mr. Lonsdale's comments. But we are now treading over old ground. Had the football creditors been paid at the beginning of the Agombar reign, a bond request from the Conference would not have been sought. That is a fact that has been reported.

As for leaving the Conference, had payments been made to football creditors, crowds of approximately 1500 per game could have been expected at around the previous seasons admission fees. In the Southern League and with the ill feeling the current regime had managed to generate amongst fans, gates of around 5/600 can be expected at around £10 per ticket. There's a huge difference between those figures, isn't there?

Now, you've also managed to alienate investors in the form of sponsors and advertisers (read last week's articles to understand why, you've already had a pop at local businesses). It's not down to bad publicity caused by the fans. You need to look at the cause of that bad blood to understand the real cancer. Ultimately it's failed promises to pay football creditors, numerous false promises and the unprofessional conduct of the current regime that may have put off any interested parties looking to invest in the club. I would expect that they would have undertaken due-diligence and carefully consider whether the people who own the business are acting in the best interests of the club and supporters and ultimately whether they have the business acumen and integrity to want to associate with them.

As for Nathan's assertion that last seasons's campaign wasn't a success, may I remind him that come the end of the season, Hereford United were a Conference team. A ball of the new season has yet to be kicked and we already find ourselves playing in a league two levels below where we were last season. That's a resounding failure, by any metric you apply, whether it be footballing or business...
The timeline of "fact" give lie to Mr. Lonsdale's comments. But we are now treading over old ground. Had the football creditors been paid at the beginning of the Agombar reign, a bond request from the Conference would not have been sought. That is a fact that has been reported. As for leaving the Conference, had payments been made to football creditors, crowds of approximately 1500 per game could have been expected at around the previous seasons admission fees. In the Southern League and with the ill feeling the current regime had managed to generate amongst fans, gates of around 5/600 can be expected at around £10 per ticket. There's a huge difference between those figures, isn't there? Now, you've also managed to alienate investors in the form of sponsors and advertisers (read last week's articles to understand why, you've already had a pop at local businesses). It's not down to bad publicity caused by the fans. You need to look at the cause of that bad blood to understand the real cancer. Ultimately it's failed promises to pay football creditors, numerous false promises and the unprofessional conduct of the current regime that may have put off any interested parties looking to invest in the club. I would expect that they would have undertaken due-diligence and carefully consider whether the people who own the business are acting in the best interests of the club and supporters and ultimately whether they have the business acumen and integrity to want to associate with them. As for Nathan's assertion that last seasons's campaign wasn't a success, may I remind him that come the end of the season, Hereford United were a Conference team. A ball of the new season has yet to be kicked and we already find ourselves playing in a league two levels below where we were last season. That's a resounding failure, by any metric you apply, whether it be footballing or business... Marchuk
  • Score: 5

12:38pm Mon 28 Jul 14

Marchuk says...

It's also worth noting, the fans, not the owners of the club are it's lifeblood.

No fans = no revenue. No revenue = no club.

It's a darn simple equation and one worth considering next time you open your mouths and question the fans and the sponsors.
It's also worth noting, the fans, not the owners of the club are it's lifeblood. No fans = no revenue. No revenue = no club. It's a darn simple equation and one worth considering next time you open your mouths and question the fans and the sponsors. Marchuk
  • Score: 4

3:16pm Mon 28 Jul 14

Brownface60 says...

Andy Lonsdale says "we are getting blasphemed over the state of the club". As blasphemy involves only an insult to God or Jesus (or if you are a Moslem, Mohammed), does this not display delusions of grandeur for those currently circling HUFC?
It is concerning that some of those involved have been associated with dishonesty in the past - would it not be better if they came clean, rather than having these things revealed through blogs or by googling? These show Tommy Agombar sent down for 7 years for theft of lorries and called "thoroughly dishonest" by the judge, and Andy himself convicted of dumping 600 lorry loads of waste on Green Belt land, and being disqualified as a director for some years.
People can and do turn their lives around and go straight, but if all these matters had been brought out into the open from the outset, there would be less suspicion about sharp businessmen from The Smoke coming to sort out us yokels - and perhaps picking up some development land with the argument that houses and hotels are needed to support a football club.
Andy Lonsdale says "we are getting blasphemed over the state of the club". As blasphemy involves only an insult to God or Jesus (or if you are a Moslem, Mohammed), does this not display delusions of grandeur for those currently circling HUFC? It is concerning that some of those involved have been associated with dishonesty in the past - would it not be better if they came clean, rather than having these things revealed through blogs or by googling? These show Tommy Agombar sent down for 7 years for theft of lorries and called "thoroughly dishonest" by the judge, and Andy himself convicted of dumping 600 lorry loads of waste on Green Belt land, and being disqualified as a director for some years. People can and do turn their lives around and go straight, but if all these matters had been brought out into the open from the outset, there would be less suspicion about sharp businessmen from The Smoke coming to sort out us yokels - and perhaps picking up some development land with the argument that houses and hotels are needed to support a football club. Brownface60
  • Score: 5

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