A CRADLEY man has won a nationwide competition for agricultural insurance brokers.

Geoff Barber, who works for Worcester-based Agricredit Insurance, was selected for Farmweb's Member of the Year Award from among 70 brokers in the UK.

The awards highlight outstanding customer service in agricultural insurance.

Mr Barber said: "Being a farmer's son, I speak the same language as my customers and so am able to appreciate where they're coming from and the pressures they face."

Mr Barber has worked in insurance for 23 years, specialising in the agricultural sector and has clients across the Three Counties, Warwickshire and Shropshire.