A LEOMINSTER councillor has appealed for more to be done to promote the town.

Councillor Peter McCaull said during a recent visit to Hereford Town Hall he was able to find just one leaflet advertising a tourist attraction – The Grove Golf and Bowl – in the North Herefordshire town.

He has called for Leominster Town Council, which took the town's Tourist Information Service in-house at the start of April, to do more to showcase Leominster to the county's visitors.

Speaking at the town’s annual meeting last week, Cllr McCaull said: “Because you [the town council] are taking the tourist information in-house I hope we can do better than just having the Grove advertised in a city where they have many, many more tourists than we have.

“There are always people in there taking them [the leaflets]. There's a lot that could be done on the tourism side."

Leominster itself boasts a busy Tourist Information Centre in the Corn Square which helps 30,000 visitors each year.

And Gill Ding, manager of the centre, said the organisation always actively supports events and activities taking place in Leominster.

She said: “We are the only active tourist information centre in the county. There is a service run by volunteers in Kington but we are the only one that's actually offering services such as box office and National Express.

“We now actually get enquiries for the whole of Herefordshire because there's nothing in Hereford at the moment.

"I was pro-active in helping the people who are trying to set up the centre in Hereford and once that's done I will make sure it's full of Leominster leaflets.

"I have recently sent out 4,000 leaflets promoting Leominster all over the country. We are doing a lot to promote the town and the area."

The Leominster TIC also actively supports any events taking place in the town including markets, the Leominster Food Fayre, the Leominster Festival and the Medieval Pageant.

It also works with Leominster in Bloom and Walkers are Welcome to help promote their activities.

Leominster Town Council took the Tourist Information Service in-house on Monday, April 4.

The measure will not lead to any immediate visible changes for customers but will deliver savings and ensure the service is sustainable, with plans for the TIC to move into 11 Corn Square when the town council takes possession of the property.