THE search is on to find the Hereford Times Baby of the Year for 2014.

Photographs of babies are being taken free of charge at Hereford's ASDA store on Belmont Road until Saturday from 10am until 4pm.

The photo chosen by parents must then be returned by the given date in order to appear in a full-colour supplement in the Hereford Times in August .

Readers will be able to vote for their favourites to give the top 10 in each age category – 0-9 months, 10-18 months and 19-36 months.

A panel of judges will then decide on the winners.