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County crisp company is going down under
6:22am Thursday 26th June 2014 in News
A COUNTY crisp company is going down under.
Tyrrells Potato Crisps, based at Stretford Bridge near Leominster, last week announced its expansion into Australia.
It means that Tyrrells crisps can now be found in every corner of the world – from the USA to France, India and now Australia.
David Milner, CEO of Tyrrells crisps, said: “Australia is a key market for us and we’re pleased we can finally bring our fellow lovers of crisps down under, a quintessentially English crisp.
"Since joining the company four years ago, our aim has been to bring a little piece of Englishness to every corner of the globe – Aussies being no exception.
"British products continue to be popular and we’re delighted that the appeal of our brand transcends continents.”
After a decade of crisp creation, Tyrrells earmarked Australia as the next area for growth – targeting crisp connoisseurs down under.
And with a large British expat community, English influence and love of potato crisps, the brand is now exclusively available in Coles supermarkets, retailing for $4.19 pack.
Already well represented internationally, markets including France, Germany, the Netherlands and North America now account for approximately 25 per cent of Tyrrells’ turnover.
France is named the company's biggest market outside of the UK.
Under the current management team, the business has doubled in size in the last three years, with its international focus being a key driver of this.
Employing 270 people, last year Tyrrells was also recognised in winning the coveted Queen’s Award for Enterprise for international trade.
The business is globally recognised for its premium quality hand cooked potato and vegetable crisps as well as its range of other premium snacks including gourmet popcorn.
For more information on Tyrrells, visit tyrrellscrisps.co.uk
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