A NEW shop is set to take over the former Starbucks café in Hereford's High Town.

Mother Nature's Goodies will selling products such as incense, crystals, salt lamps, bespoke massage oils and essential oil.

Manager Steve Tranter is excited to be coming to Hereford and expanding his business, he said.

The business already has successful shops in Abergavenny, Cwmbran, Monmouth, with Cowbridge and Bristol planned for next year.


The business started trading online in 2006, with Mr Tranter becoming involved back in 2013.

But he thought the products need to be seen, smelled, and touched.

He left the online business and set up the shop about three years ago, having spent over a year experimenting in a tiny shop in Crickhowell.

"Customers often refer to us as a more natural version of a far more prominent high street bath bomb retailer, but in truth there is far more to us that comparison," he said.


The business strives to be natural, vegan, and plastic-free as it can be.

But it also tries to be eclectic, while constantly widening its product offering.

Mr Tranter said he suspects that its Christmas Yankee Candle range will fly off the shelves.

"We have no idea how Hereford will work out, but we believe we meet the needs of the demographic," he said.

"We plan to stay for a long time but will obviously review that decision based on initial trading.

"Our landlord has been hugely supportive and can't wait to show him what we have done with the place after the refit is finished."

The shop hopes to open on November 12, but it may be pushed back a few days.

It is also looking for eight team members, for full and part-time positions. The should be "bright, enthusiastic" and share the shop's passion for natural products.