PLANS have been submitted for a £53 million apartment complex in a Herefordshire town.
McCarthy Stone has submitted a planning application to Herefordshire Council to develop land off the Homend, Ledbury.
The proposals would transform an underutilised site into a high-quality retirement living community.
The company said the proposed development will improve local housing choice and help to meet the diverse needs of Ledbury's growing ageing population.
They want to build a mix of 53 one-and-two-bedroom apartments set within attractive, landscaped outdoor gardens with 40 on-site car parking spaces.
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The site is an ideal location for this type of accommodation, near the town centre, including local shops, cafes, and public transport connections, said a spokesperson from McCarthy Stone.
Prior to submitting the planning application, McCarthy Stone carried out a public consultation with the local community on its initial proposals.
This included meetings with neighbours and a virtual consultation during August 2022, to which over 2,000 nearby residents, businesses and stakeholders were invited to share their views.
During the public consultation, 72 per cent of respondents outlined support for McCarthy Stone's proposals to deliver high-quality accommodation at this location.
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Katie Fisher, divisional managing director at McCarthy Stone, said: "We are delighted with the response to our proposals, with 72 per cent of respondents outlining their support for our plans.
"The feedback received has been integral to informing our planning application and highlights the need for specialist accommodation in the local area.
"Our developments have wider benefits for the local economy, with our residents typically using local shops and services daily, or often.
"This new community will therefore provide a vital boost to businesses in Ledbury, helping to support local retail jobs and keep shops open."
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