A HEREFORD cafe has pledged not to raise its prices for the rest of the year as the cost of living crisis continues.

Maxwells Cafe, in the middle of Hereford High Town, is a family-run business which said it will not be rising the prices of its hot drinks until at least next year.

The cafe hasn't seen a price increase for hot drinks since 2019, and said it wanted to give something back to its customers.


Alexis Morris, who runs the cafe with her husband David, said: "We are a small, family-run independent business, having three small children ourselves, the cost of living crisis has hit everyone hard, including us.

"We absolutely love what we do, we love to have a chat with our customers, and hopefully brighten their day.

"We pride ourselves on good quality food and drinks at affordable prices, by keeping things simple means we can pass on the savings to our customers.

"In a world with ever-increasing expenses, we thought let's be different, let's give something back."

Maxwells Cafe is a small, family-run business in Herefords High Town. Picture: Rob Davies

Maxwells Cafe is a small, family-run business in Hereford's High Town. Picture: Rob Davies

This year has seen a whole range of household of price increases – from the energy price cap rise to surging inflation and food prices – costing your family hundreds or even thousands of pounds extra per year.

At The Hereford Times, we’re making it our mission to look out for your cash, offering insightful stories from your community on the impact this cost of living crisis is having on our readers like you with our Your Money Matters campaign.


It comes as a new report has warned that the UK is at "significant risk" of heading into a recession due to the mounting cost-of-living crisis and the Ukraine conflict.

The latest UK economic outlook from KPMG predicts that growth will more than halve to 3.2 per cent this year from 7.4 per cent in 2021, before tumbling to 0.7 per cent in 2023.

Global growth is being hampered by the ongoing Ukraine war and lockdowns in China, which have affected commodity prices and restricted supply, while in the UK the knock-on effect on prices is set to see a sharp drop in household and business spending.

But Yael Selfin, chief economist at KPMG UK, said "weakening domestic momentum" could put the UK at "significant risk of a mild recession".