A BLUNDER over measurements has seen a Herefordshire town fork out thousands of pounds for replacement banners.

New banners had previously been ordered for installation on the A44 as part of Bromyard's rebrand, which cost tens of thousands of pounds.

But the banners were manufactured at 50 per cent of the planned size "due to a misunderstanding over specifications used on the previous scheme", minutes from a meeting of the town council's finance committee revealed.


It was decided that the banners be removed and repurposed in a car park in the town, while a town council working group was set up to oversee design submissions for the creation of six new banners.

ID Creative Designs was later chosen to work with the council on the designs of the new banners. 

And an agenda published ahead of Bromyard Town Council's June 17 meeting has now revealed the cost of printing and installing the new banners. 

An invoice for scrutiny at the meeting said the council is requested to approve payment of £3,218.40 for the work.

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The designs of the undersized banners were controversial at the time they were chosen, with two councillors, Councillor Gill Churchill and Coun Liam Holman, saying they did not like any of the proposed designs, and Coun Clare Davies suggesting that the town's old banners were kept instead.

They were part of a £90,000 Government-backed project, which saw changes in the town such as new signage, and artwork installations.

Included in the project was the controversial Bromyard backwards D, which was dropped from the town's name after a backlash.