A NEW beauty salon has opened in a Herefordshire town.

A.B Beauty, previously known as Bellissimo Beauty, has moved into 3 High Street, Leominster.

The beauticians will be offering a number of services from their new premises including facial and body waxing, eyelash and eyebrow tinting as well as gel polish manicures.


The local business has been operating in the town for a number of months already, having been founded in September 2023, but the establishment of their salon represents a great step-up for the company.

Their new location was previously home to John’s Barbers, which was based in 3 High Street from 2009 to 2024 and has since relocated up the road to 13 to 15 High Street.

The traditional shopfront previously sported by John’s has been reworked by the beauticians. The prominent front window has been given a frosted effect, overlayed with a modern, minimalist decal displaying the letters ‘A.B’ in an ornate font followed by the words ‘A.B beauty’