A LOCAL farmer and pub landlord has started a new fundraising project to raise money for the Herefordshire Federation of Young Farmers Club.

So far, in an event hosted at his pub Hogarths, he has raised £1,000 for the young farmers' club.

Tom Williams is the landlord of Hogarths, and comes from a farming background himself, having grown up in Tenbury.

Recently, he hosted an event for young farmers, including a live performance from Ultrabeat. He managed to raise £1,000 by putting on the event.


He presented the £1,000 cheque to the young farmers on Saturday, February 17.

Mr Williams said that his family had always been passionate about raising money for organisations close to their hearts and that he is keen for young farmers to be able to enjoy themselves at his Hereford pub.

He said: "When I was younger, dad used to raise money for local charities by organising charitable countryside walks, and it is great to be able to follow in his fundraising footsteps with a local cause. I'm sure I've made him proud.

"We really would love to do more, but at the moment, the hospitality sector as a whole is extremely challenging for every operator out there. 2024 will certainly be interesting at local and national level. 

"We're lucky that we cater for the majority of the industry demographic at Hogarths.

"In the summer last year we launched an incentive for designated drivers, so, if you're with a group of friends, and you're kind of unfortunate enough to be the designated driver, simply show us your car keys at the bar for a free soft drink or alcohol free beer.

"This scheme has been extremely popular with the young farmers especially. It has allowed them to travel in, and join us during off-peak times to know their lift home is totally sober and safe."


The events chairman for the club, Luke Fergus, said that the money raised will help it to keep running and supporting young farmers. He said: "We are incredibly grateful. This was a very successful event and as everybody knows, young farmers always have and always will love a party."

Mr Williams added: "We are planning the next YFC fundraising event that will take place over the late May bank holiday this year, and I promise you it will be worth it!"

Mr Williams, a farmer's son from Tenbury, started working at Hogarths as a DJ in 2018, and is now the licensee and general manager.