BUSINESSES have been called upon to stop the neglect and do their part in keeping Hereford clean.

The call comes after a community business clean-up session in Whitecross Road in early July.

Mike Truelove, chief executive officer for the Hereford BID, said: “During our third community cleanup of the year we were joined by staff from The Kerry, Hereford, and Old Market Shopping Centre who kindly volunteered to help us remove over 12 bags of street weeds and litter stretching from the Horse and Groom to the fish and chip shop.

"Whilst it is fantastic that these businesses came from their own areas of operation to help others, it was disappointing to see the neglect around the shops, and we have written to all businesses concerned including Sainsbury's and Aldi to ask if they would help do their bit in keeping boundaries and pavements tidy."

Hereford BID is a private limited company that supports over 500 city centre businesses with projects to support footfall and trade, working to deliver projects to support trade for their members.


Mr Truelove said business community cleans are an occasional but important activity where they normally target an entry into the city centre.

“It can be rightly argued that the local authority should do more," he said.

"However, while there are weeds growing to the height of your knees there is also the aspect of businesses taking pride in their frontages and surrounding areas.

"Pulling up some weeds need only take seconds and we call on all those businesses we helped to spare a small amount of time each month to do just that and give their customers a nicer view of the city. It certainly can’t hurt trade."