A HEREFORD burger restaurant is offering free meals to help parents treat their children during the cost of living crisis.

The Beefy Boys, in Hereford's Old Market, announced this morning that they will be launching a 'kids eat free' deal during November.

Announcing the initiative on social media, the Beefy Boys said: "Due to the cost of living crisis throughout November, we will be launching kids eat free from 3-5 Monday to Friday.

"For every adult burger or fries and a side ordered, you will be entitled to 1 free kids meal! So grab the little sprogs and bring them down!"

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The Beefy Boys began as four amateur cooks who shared a passion for American-style burgers and BBQ, eventually entering the 2014 Grillstock competition in Bristol where they won the best burger.

The Herefordshire restaurant went on to represent the UK in 2015, at the World Food Championships in Las Vegas, where they finished 2nd out of 50 burgers.

They now own restaurants in both Hereford and Shrewsbury.

The popular restaurant recently hit the headlines both locally and nationally after making a tongue-in-cheek post on social media after a New York restaurant banned Gavin and Stacey star James Corden.

It joked on Facebook that Corden was banned, not because he had done something wrong, just that the firm didn't find him funny.

That post went viral, attracting 34,000 reactions, 3,500 comments at 1,300 shares, with the Beefy Boys later confirming it was a joke after some commenters accused them of bullying.

It then added another 20 people, or groups of people, to its barred list, including Vladimir Putin, moaners, lollygaggers, and "that kid that borrowed my copy of Mario Kart in year 8 and never gave it back".