ADVERTISING and marketing agencies from across the UK are being challenged to come up with a campaign to promote a food poverty charity.

1XL, a leading UK digital advertising partnerships representing over 800 trusted local news sites, including the Worcester News, Malvern Gazette and Ledbury Reporter, has launched The Creative Shootout 2018.

The agency that wins the competition will receive a £250,000 prize from 1XL to help stage its campaign, as well as £30,000 in fees from FareShare, the UK’s largest food re-distribution charity.

Responsible for feeding half a million people a week, FareShare re-distributes good surplus food to over 6,700 frontline charities and community groups.

Entry to the award is open until Tuesday, November 28. To enter, agencies need to give the judges just 60 seconds on why they have the creative clout for FareShare. The format can be any content, but it must be viewed, read or digested in 60 seconds by the judges.

From there, entries are shortlisted to eight finalist teams, who go on to compete in the final in London in January 2018.

Henry Faure Walker, chief executive of Newsquest, said: “1XL will serve to communicate the winning creative and message to every corner of the UK through 800 trusted local news brands and a digital audience of over 23 million people a month.

"The Creative Shootout is unique with its real-time focus and our £250,000 media spend will hopefully make a meaningful difference to the issue of food poverty in the UK.”

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