A HEREFORD business is aiming to provide a wide selection of Asian food to people in Hereford.

Asian Grocery Hub is proving to be a big hit after opening in King Street last month.

Co-owner Jinuer Eapen said he opened the shop after finding he had to travel out of the city to get Asian food. 

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"We had to go to Worcester or Birmingham to get it," said Mr Eapen, who moved to Hereford in 2016.

"It's mainly Asian food that we sell but also some English too."

"We've had some excellent reviews from our customers. They save money from fuel and it's not that expensive.

"We make sure that what we sell is competitive and affordable."