A PASSIONATE young entrepreneur from Herefordshire has just opened his first shop in Hereford, aiming to bring affordable designer clothing to the county.

Marshall Steadman, 20, is the founder of Gemz Garms, a second-hand vintage designer shop.

He said his mission is to make designer clothing more affordable for Herefordshire, having been selling products online for the last two years.

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But in December, he opened a shop in Hereford Butter Market, in High Town.

Mr Steadman, who describes himself as a young entrepreneur, said: "We sell a huge variety of stock that will appeal to the whole of Herefordshire at a fraction of retail prices.

"I'm looking to build my brand and establish my company as part of the city very quickly.

"I'm a young entrepreneur with a huge ambition to bring something unique to the city and feel as if I can offer a lot of value to my hometown."

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He said he decided to open the shop so he can be proud and showcase his collection of items to the public.

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"I have a really strong passion for the industry," he said.

"I'm hoping it will open new doors for myself and help me build new skills to help my company continue to thrive and expand into new ventures in the near future."

Gemz Garms is open from 9am until 5pm from Monday to Saturday.