A DESIGNER menswear store from Hereford has fashioned a global market.

Pritchards of King Street has received orders from as far as Thailand, China and Canada after launching a website.

More than 20,000 customers have visited pritchards.co.uk after the site was launched six months ago.

Murray Eversham, website manager, said most of the customers had not visited the King Street shop.

He added that the website had taken off at an “incredible rate” and was receiving plenty of good feedback.

Edward Pritchard, managing director, said the store had to keep up with trends.