BEAT the by-pass blues and move to the country - that's the message from a thriving Herefordshire company which is currently embarking on a major £1 million investment programme.

Recycling firm Wye Waste Paper has just secured the purchase of Court-Y-Park, Pixley, a light industrial warehousing and storage site, and is keen to encourage other businesses to join them.

Director Martin Campbell said: "We can only hope that our investment in the area will attract other developing companies, thereby creating employment and investment.

"The potential for the site is very apparent, with its accessibility from major trunk roads that will carry heavy traffic around Hereford city and not through it, so reducing pollution and the need for by-passes through conservation areas."

To prove its point, later this month Wye Waste Paper is bringing five articulated lorries over from Holland to deliver £250,000-worth of new machinery.

"As of September 2001 we estimate that the company will have invested approximately £1 million pounds into the site for current tenants such as Sun Valley and other future tenants," added Martin.

Formed in 1998, Wye Waste Paper has gone from processing 20 tons of paper per week to 200 tons in just over two years.