Members of the Ledbury Quilters have broken out needle and thread to provide a new talking point for the town's Tourist Information Centre.
The wall hanging In the Land of Hops and Poets is proving to be very popular with visitors, as a visual celebration of the local area.
It was made especially for the TIC by Quilters Jill Excell, Amanda Wright, Sheila Curtis and Sheila Baker, and now has pride of place on the far wall, behind the counter.
Tourist Information Centre supervisor Chris Clarke said: "It's wonderful, so clever and exquisite. A lot of visitors have commented about it."
Mrs Clarke said the banner would also be displayed at the lunch laid on to welcome Britain in Bloom judges this summer.
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