Ironically, the grot-spot campaign comes as Ledbury is named as one of the 12 best market towns in the country, in Country Living magazine.
Ledbury was featured with a picture of the Market House and an account by associate editor Louise Elliott.
She said: "Ledbury has it all, historic buildings, quirky shops, cobbled alleyways and some of Britain's loveliest farmlands and orchards. It has the perfect market town atmosphere - lived in, laid back and never la-di-da."
Other winners include Ludlow, Marlborough, Wells, Arundel and Stamford.
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