Chris Martindale of Oswestry, Shropshire has been replaced as president of the British Simmental Cattle Society by Michael Durno.
Mr Durno, a pedigree farmer from Glenlivet in Ballindalloch, Banffshire, was appointed during the society’s recent annual general meeting in Stirling, held during the October bull sales.
Mr Durno, who has served on the society’s council since 2019, takes over from Mr Martindale of Oswestry, Shropshire, who has completed his two-year term.
Mr Durno said: "It's a truly great honour to be elected President of the British Simmental Cattle Society, and a privilege to come into the position when the breed is doing so well.
"There has been sustained demand for Simmental bulls and females at the point of sale over a number of years now, resulting in fantastic clearance rates and record all-breeds averages."
He becomes the 29th president of the society and the 12th from Scotland.
Mr Durno runs the Auchorachan pedigree Simmental herd on a Crown Estate farm spanning 2,800 acres.
Mr Durno said: "For commercial producers, the weight for age and carcase quality of Simmental-cross males, alongside the unrivalled flexibility, efficiency and maternal traits of the females, are what make the breed so attractive."
He also emphasised the importance of engaging younger members in the society.
Mr Durno said: "Hopefully, the type of events we’ll aim to put on will get more young people hooked on the breed, while also providing opportunities for youngsters from all corners of the UK to meet, share experiences and form friendships.
"The Backmuir Beef Experience planned for 3rd July next year will be just one event where we hope to have a big Simmental Young Member involvement."
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