HEREFORD'S Beefy Boys have revealed the location for their next restaurant, which will become their ninth site.
The founders, made up of long-time friends from Hereford, Anthony 'Murf' Murphy, Daniel Mayo-Evans, Christian Williams and Lee Symonds, told viewers in a video posted this morning featuring a Welsh dragon (October 21) that Cardiff will be their next move.
The location may have been considered by the founders for some time. On Companies House, Beefy Boys Cardiff Limited was registered on May 14, 2024.
This year alone, the team has opened two new restaurants, in Nottingham's Queen Street, and in Exeter's Guildhall Shopping Centre, with a third to join the list in Cambridge by the end of the year.
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Other locations include Regent Street in Cheltenham, Milsom Street in Bath and the Westgate in Oxford.
In their announcement video, the team poked fun at their previous use of Artificial Intelligence (AI) when revealing their expansion into Cambridge in September, when in a spoof of popular TV quiz show Family Fortunes, an AI-generated Les Dennis asks a contestant to guess where The Beefy Boys are opening next.
The Cardiff restaurant will open in 2027, but no exact date has been announced.
Using a flipchart, the team wrote they had "committed to using no computer effects, CGI (Computer Generated Imagery) or AI" for the video, before later unveiling the dragon, with Murf joking at the end: "Haters are going to say that's AI."
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