Beefy Boys will open in Queen Street, Exeter on September 1

The Beefy Boys, originally from Hereford, will launch in Exeter on September 1, marking its seventh location.

A spokesperson for The Beefy Boys said: "We're excited to open our doors.

"Bring on the soft launch."

The new restaurant will open in Unit 12 Queen Street, marking The Beefy Boys’ most southern site to date.

Staff have been training ahead of opening day, and bookings are still available for launch day.

The Beefy Boys started their journey in Hereford in 2011 as a group of friends entering a barbecue competition in Bristol for fun after grilling burgers together in their back gardens.

They won the title of Best Burger at Grillstock, which led to a spot at the World Food Championships in Las Vegas.

Despite being newcomers, they finished second in the world.

Following their unexpected success, the team began hosting pop-ups in their hometown, quickly attracting crowds of 500 to 600 people and turning their hobby into a full-time business.

They opened their first restaurant in Hereford in 2015, later expanding to double its capacity, and also have since opened in Shrewsbury, Cheltenham, Bath, Oxford and Nottingham.

In 2023, The Beefy Boys won both Signature Burger and Burger Chef of the Year at the National Burger Awards.

The team describes their ethos as delivering "great quality, world class, dirty burgers and street food" using "locally sourced ingredients and authentic cooking methods."

They aim to become "the very best burger joint in the country – a mecca for all food lovers and burger aficionados, while staying true to our roots and maintaining a fun and friendly vibe."