Lidl has revealed plans for a new discount supermarket in Herefordshire town – a stone’s throw from where a new Aldi is already planned.
A full planning application (number 262040 ) shows the new store would occupy what is currently a rough paddock east of the Barons Cross Inn.
Oriented roughly north-south and with a sales area of 1,529 square metres, it would provide 120 parking spaces and would be accessed by an existing opening onto the A44 Barons Cross Road, “adapted to suit HGV movement”, plans show.
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Some, though not all, of a clump of trees by the road would be removed, though other vegetation bordering the site would be kept.
According to a statement with the application, “2,300 new homes are proposed to the southwest and a new Lidl store could provide retail amenity to support this.”
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But it neglects to mention that, within plans currently being consulted on for the western “parcel” of the town’s southern urban extension (SUE) is a bid to permit an Aldi supermarket immediately south of the current Morrisons – less than half a kilometre away.
Concerns have already been raised that moving the Aldi here from its current town-centre location would take “linked footfall” away from the town’s independent shops and other central amenities.
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Comments on Lidl’s application can be made until September 4. Herefordshire Council currently says it aims to decide on the bid by October 28, though this may be moved back.
Lidl already has two branches in Hereford and is currently seeking permission for another by the Over Ross roundabout northeast of Ross-on-Wye.
It also has outline permission for a new store southwest of Ledbury as part of a mixed scheme involving a new nursery and medical centre.
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