A CHOIR that was formed to advertise former Top Gear and Grand Tour presenter Jeremy Clarkson's beer has taken the ultimate prize on Britain's Got Talent.
Formed to advertise Hawkstone's products, the Hawkstone Choir, comprised entirely of farmers, won the vote in the final on BGT on Saturday night.
For the choir, it has been an incredible journey, having come together as part of presenter-turned-farmer Clarkson's efforts to promote British produce and farming, as well as sell his own beer.
Farming choir wins Britain's Got Talent after winning the hearts of the public
Farming choir's powerful message after being voted through to BGT finals
Choir featuring two local farmers voted through to Britain's Got Talent finals
Clarkson himself has already been recognised for the difference his show, Clarkson's Farm, which follows the trials and tribulations of life on Diddly Squat Farm, with the Flying the Flag for British Agriculture and Farming Champion of the Year Awards, with his programme highlighting the issues facing Britain's farmers.
And now his Hawkstone Choir will be making another vital difference, having walked away from the show with the £250,000 prize.
Herefordshire farmer Andy Owens, who farms near Marden and is a member of the choir, said the group planned to donate a significant portion of their winnings to farming mental health charities.
Mr Owens said the choir is "trying to highlight, to shine a light on the mental health crisis going on in Britain's agricultural and rural communities".
"It's getting through there that we're just trying to encourage honest conversations and encouraging people to talk first," he said.
"I think opening up first is just the hardest step, just to talk and admit that you're not okay."
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