A LONGSTANDING town business is set to reopen in the coming weeks after 'taking a risk'.
The Juice Collection, which has been operating out of Ledbury for nearly two decades, will reopen in The Homend in a matter of weeks after the business moved into bigger premises.
Jules Schad, owner of the boutique shop which sells clothing, candles, jewellery and more, said she snapped up the opportunity to move, stating that it was a risk she was willing to take and was really excited to welcome everyone back to the 'upgraded' shop.
Mrs Schad said: "I've been in Ledbury for 19 years now, but this is the third time I have moved.
"Monkley's Furniture was here, and after the owners retired, I was given the opportunity to move, and I snapped it up.
"It is a much bigger space and I can fit many more lovely things in the shop.
"It's obviously a risk but I've gone for it.
"We are also the only place in Ledbury where you can get country clothing and I recently added Ridgeline clothing, so the move is to partially make room for that, as I could not fit it in the other shop.
The Juice Collection has moved from 5a on The Homend to 76 The Homend, with an estimated opening date of mid-August.
Mrs Schad added: "I'm hoping to open the new shop in mid-August.
"I'm working day and night to make that happen and welcome everyone back in.
"Because I have been here for such a long time, people in Ledbury know me, and they say they can't wait for me to open.
"I'm really, really excited to give people a better experience in an upgraded juice.
"Everyone says retail is difficult, and it is, but it's a risk I'm willing to take.
"Ledbury is known for having a lot of independent shops. That and doing everything I can to make it a personal experience is what has kept me going for so many years."
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