‘Mindful drinking’ Hereford venue Neitiv reveals plans

A Hereford couple plan to offer “hospitality and wellbeing” at a unique venue on the edge of the city.

Vaani Vetriko and husband Keeran of the Third Eye Brew Company on the Three Elms Trading Estate in Bobblestock are turning their sizeable premises, Neitiv, into a community hub, with a taproom and café next to the existing microbrewery, and are seeking planning permission (application 242136) for this.

Focusing on unique coconut flower-flavoured lagers, the brewing business began a year and half ago after the pair leased the unit from Herefordshire Council, and now have plans to export its drinks to south-east Asia.

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The coconut flower drops are claimed to be highly nutritious while preventing feelings of bloatedness. The unfiltered premium lagers come in 1.5, 2.5 and 4.5 per cent strengths, while the distinctive aluminium bottles, including the ring-pull caps, can be readily recycled.

These will now also be served in the taproom, alongside planned curries in the new year.

The new café bar at Hereford's Neitiv, with the brewery beyond (Image: ROB DAVIES) They also make a range of vinegars, rich in “good bacteria”, including one with added turmeric which Ms Vetriko says is good for arthritis.

Meanwhile, yoga sessions, under Keeran Vetriko, are already under way at Neitiv. “It’s a traditional form of yoga I learned from my father,” he said. “Only 10 per cent is physical – you relax into it.”

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Asked if this was not at odds with the brewing, Vaani Vetriko said their philosophy was “drink less, enjoy more”, adding, “If you want alcohol you should have a happy mindset first” – something they refer to as “mindful drinking”.

As to the location, she considered that Hereford “is the perfect place for this – there is a community culture and a interest in wellness”.

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“People crave uniqueness, whereas in somewhere like London there are too many options,” she said.

The pair have already given the exterior of the utilitarian business unit a makeover with wooden cladding, new door and signs, outdoor benches and cycle parking – for which planning permission is also sought.

Comments on their planning application can be made until January 5.