A developer is attempting to revive a refused plan for a 120-home scheme in a Herefordshire town.

Gladman Developments, now part of the Barratt group, first applied five years ago for outline permission to build on Flaggoner’s Green, between the main A44 and Panniers Lane to the west of Bromyard.

Last October, councillors on Herefordshire’s planning committee unanimously went against their own officers' recommendation to approve the plan, saying they were concerned over safe road and pedestrian access to the five-hectare site, and its lack of cycling options.


This followed testimony from transport experts who highlighted issues with the width of the adjacent A44 in particular.

Local ward and town councillor Claire Davies said at the time it was “the biggest development Bromyard has seen in over ten years”, yet Gladman had repeatedly declined invitations to discuss it with the town.

But agent for the developer Finley White said the site access had been approved by an independent road safety audit.


The proposal would deliver 48 affordable homes along with “vast areas of green infrastructure”, while funding improvements to local schools, health care and sports and play facilities, he added.

According to the Planning Inspectorate which oversees planning appeals nationally, the appeal under planning inspector Cameron Alford began last Wednesday (May 15) and is taking submissions until June 19.

Councillors approved an adjacent 250-home development by a different developer, Vistry, at Hardwick Bank across the A44 from Flaggoner's Green in January, eight years after it was first put forward.