WH SMITH has revealed when Toys R Us will be coming to Hereford.

The high street group, which has already opened nine of the toy shop-in-shops across as part of its retail partnership with the brand, will be opening another 30 of the concessions.

The next wave of 17 will be launched nationwide within the next two months as the group looks to bring back a brand “known and loved since the mid-80s”.


And WH Smith has said that Toys R Us will be opening in Hereford on May 25, along with Leamington Spa in Warwickshire and Fosse Park in Leicester. 

The firm’s move to open the first concessions last year marked a return for the children’s chain following its collapse more than six years ago.

Toys R Us went bust in February 2018, shutting the doors on all its 100 shops and resulting in the loss of more than 2,000 jobs.

It announced plans for a relaunch in October 2022, before striking an exclusive deal with WH Smith for concessions in the UK.

Sean Toal, high street managing director at WH Smith, said: “I have seen first-hand how positively our customers have responded to the new ranges.

Hereford Times: A sign in WH Smith saying that Toys R Us will be coming soonA sign in WH Smith saying that Toys R Us will be coming soon (Image: Paul Rogers/Hereford Times)

“Many tell me it feels like a back to the future moment – a brand they had known and loved since the mid-80s which is back to deliver the magic to a whole new generation of families.

He added: “From Hereford to Hastings, we’ve unveiled the first 17 locations for the new Toys R Us stores in WHSmith.

“Not only is this an exceptionally exciting time for our colleagues and customers, but we’re also proud to be bucking the trend by continuing to invest in the UK high street.”

The next 17 Toys R Us shop-in-shops that will be opened by WH Smith are: 

  • Hereford, Herefordshire
  • Fosse Park, Leicester
  • Leamington Spa, Warwickshire
  • Guildford, Surrey
  • Sutton, Surrey
  • Shrewsbury, Shropshire
  • Salisbury, Wiltshire
  • Victoria shopping centre, Nottingham
  • Maidstone, Kent
  • Woking, Surrey
  • Hastings, East Sussex
  • Thurrock, Essex
  • Newton Abbott, Devon
  • Halifax, West Yorkshire
  • Lancaster, Lancashire
  • George Street, Richmond, London
  • Taunton, Somerset