A new card shop is planned for the middle of Hereford.

Cards Direct has applied for permission to put up new signs at 6 Commercial Street in the city, formerly occupied by House of Tweed and before that, Carphone Warehouse.

These would be a 90cm-high main vinyl “fascia”, a further panel above the door, and a projecting hanging sign, the fascia and hanging signs to be internally lit and in green and purple lettering on magenta.

Hereford Times: The planned signs at the Commercial Street shopThe planned signs at the Commercial Street shop (Image: Paul Upfield & Associates, from application)

A new lease for the shop is being agreed between tenant and owner, the shop’s application says.

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“It is believed that the owner will consent to the new signage within the next few weeks and when the lease is finalised and signed,” it adds.

Hertfordshire-based Cards Direct currently has 62 branches across central and southern England.

A Cardmarket shop, one of a short-lived budget greetings card chain operated by WHSmith, occupied the neighbouring premises until 2019. It is now a vape shop.