A CHARITY shop in Hereford has given an update on how its first six months of trade have gone.

The Midlands Air Ambulance Charity shop took over the former Laura Ashley shop in the centre of Hereford last year. Since then, the Commercial Street shop has raised enough money to fund 42 air ambulance missions.

Emma White, retail manager at Midlands Air Ambulance charity, said: "Our crew of advanced critical care paramedics and doctors attend 4,500 missions a year.

"Our loyal high street shoppers have made 42 of these missions possible by bagging a bargain in the shop and donating their goods."


Karen Clements, the manager of the Hereford shop, added: "It's been fantastic to be a part of the charity's growing trading company at Hereford.

"The support shown by the local community has been incredible, with people even donating homemade air ambulance-themed gifts.

"If you are local to Hereford town centre, please feel free to pop in and say hello to our friendly team of volunteers and learn more about the charity's vital work."

The shop sells pre-loved books and said that most notably it has sold 5,000 books so far, which the charity says if stacked up would be taller than Hereford Cathedral.