A HEREFORDSHIRE car dealer is celebrating its 70th anniversary.

Leominster Motors was founded by Derrick Grieveson in Worcester in 1953 and operated under the name of Worcester Carsales.  The dealership then moved to a new city in the city 10 years later, with Mr Grieveson's son and managing director, Stuart Grieveson, joining the company in 1973.

During its 70 years of trading, the family-run business has seen three generations of the Grieveson family working for the firm, and to date, three of Mr Grieveson’s grandchildren work within the group. 


Leominster Motors is based in Southern Avenue, Leominster, with Mark Jackson serving as general manager. Other members of the team include transaction manager Kevin Heapey, aftersales service manager Jo Briggs, service advisor Steve Partridge, and sales executives Ben Sevier and Murray Juliff. 

The dealership specifically focuses on Peugeot and Mazda cars; however, many other makes are sold at the site, including Alfa Romeo, Aston Martin and Jaguar. 

Hereford Times: Leominster Motors sales executive Ben Sevier serves a customerLeominster Motors sales executive Ben Sevier serves a customer (Image: Rob Davies)

It also supplies a number of parts and accessories to fit all types of vehicles, as well as offering MOT and service tests.

On Google, it scores an overall rating of 4.6 out of five by 238 reviews.

Hereford Times: Leominster Motors general manager Mark Jackson (left) with transaction manager Kevin HeapeyLeominster Motors general manager Mark Jackson (left) with transaction manager Kevin Heapey (Image: Rob Davies)

Posting two months ago, Kasia Dykes said: "Loving my Mazda2. Kevin provided excellent service on Sunday and nothing was too much. Made me feel comfortable and special also he was supportive and professional.

"Definitely will be back! Later on Ben was helping out and again received great service and support. Thank you so much everyone!"

Meanwhile, Elaine Tibbetts said: "Sorted my problem out straight away with a cheerful attitude."