A BOY was taken to hospital after falling off his bike in a busy Hereford road this morning (September 6). 

Emergency services were called to the A438 Kings Acre Road at 8.05am. 

A West Midlands Ambulance Service spokesperson said: "One ambulance attended the scene. Two off-duty medical technicians and a military doctor also stopped to assist at the scene.

"We treated one patient, a boy, for serious but non-life-threatening injuries, before he was taken to Hereford County Hospital."