HEREFORDSHIRE cidermakers star in a new campaign launched by drinks giant Heineken.

Showcasing the opportunities available to prospective employees, the Hereford Ciderie and its people play a pivotal role in the new film, showing what a career at the Bulmers owner is like.

Called ‘Your Future, Untapped’ the film follows all aspects of Heineken’s UK business and includes a look inside the Hereford Ciderie where it makes popular ciders including Inch’s and Strongbow.

The new campaign is designed to showcase the opportunities for growth and development in cider making, and to attract a diverse range of talented individuals who are looking for a career that is challenging, rewarding, and fulfilling.

The new campaign reinforces Heineken's commitment to creating a workplace that fosters a sense of community and inclusivity, where colleagues can thrive both professionally and personally in Hereford and beyond.

Hereford interim brewery director Martin Keene said: “We're thrilled to open the doors of our Hereford Ciderie and share the huge range of diverse roles and opportunities available for us and prospective colleagues.


"From growing our cider apples to testing in the laboratories and raising the bar in sustainability and responsibility, the possibilities here are endless. Whether you excel in attention to detail or thrive in creative thinking, there's a perfect role for you here.

“By showcasing our positive workplace culture, values, and the abundant opportunities for personal and professional growth, our aim is to inspire individuals to consider joining us to advance their careers in the cider industry.

"Discover a world of cider making at Hereford, where attention to detail and creative thinking come together to create extraordinary flavours. Whether you have a keen interest in how things work, a fascination for technology or an eye for the smallest technical nuances, there is a place for you in our Hereford team.

“We warmly welcome individuals from all backgrounds, fostering an inclusive environment where everyone can thrive.”