A HEREFORDSHIRE supermarket is set to reopen with a fresh new look later this week after closing for refurbishment work.

Aldi will reveal a fresh new look for its Ross-on-Wye shop when it re-opens to customers on March 9 at 8am.

The Brookend Street supermarket closed for work to take place on March 4.

An Aldi spokesperson said a "more customer-focused layout" will allow for the products customers know and love to be found more easily, while also browsing new ranges.

The transformation is part of Aldi’s £600m investment into further improving its supermarkets and services across the UK, and is based on feedback from more than 50,000 customers. The Project Fresh renovations have been ongoing since 2018. 


The spokesperson said the new-look store offers increased space dedicated to fresh Welsh meat, health and beauty products, award-winning beers, wines and spirits, baby care products, and a new and improved Food to Go section, offering a choice of fresh salads, sandwiches and sushi for busy customers.

The format has been created to make shopping easier for customers and the store will now have more space and clearer signs to make shopping effortless. Fresh bread and cakes have been moved to the last aisle, preventing them getting squashed under customers’ shopping, and the store will now offer new, easy to browse freezers.

The store employs 29 members of the local community, and the refurbishment will create additional jobs.

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Ross-on-Wye customers can also take a walk down the ‘Aisle of Aldi’, where they will find legendary Specialbuys which are available every Thursday and Sunday.

During re-opening week, the store will be offering a range of cleaning essentials, including a steam mop for £34.99, an electric window cleaner for £19.99 and a cordless vacuum for £59.99.

Aldi store manager Keeva Baylis said: “The store is looking fantastic, and we can’t wait to welcome our loyal customers back so they can see it for themselves. We’re committed to making sure that the shopping experience each customer enjoys in our stores is on a par with the products and service they’re used to.”