A 700-year-old market in a town on the Herefordshire borders has a starring role in the third episode of the BBC's Food Fest Wales, broadcast earlier this week and available on the BBC iPlayer.

As he continued his culinary tour of the principality, presenter Sean Fletcher visited Hay-on-Wye, well-known around the world, as the "town of books" to reveal that it is also a "town of food".

The town's Thursday market, which runs all year round whatever the weather, showcases around 40 producers every week, among them Hay Charcuterie, launched four years ago by Rod Lewis after a long career as a chef.

In a chat with the presenter, Rod revealed that nduja (a spreadable sausage from Italy) was among his biggest sellers.

Sean also took time to talk to Joe Hand of 100% Hay, another market regular, who has been growing fruit and vegetables on a 14-acre smallholding near Hay, and Risbury

The programme's visit to Hay saw Sean visit The Fudge Shop at the Craft Centre, where he got involved with helping manager Bex add the finishing touches to the shop's popular rum and raisin fudge, before returning to the market to share some of the sweet treats with Rod on his stall, where salami had outsold nduja on the day!

The first episode of the series of programmes celebrating Welsh food can also be seen on iPlayer and features Abergavenny Food Festival, one of the most successful food festivals in the UK.