A SPECIAL guest has cut the ribbon as a new shop in Herefordshire welcomes its first customers.

The Ross-on-Wye Sense, in Gloucester Road, is the latest shop to open from national disability charity and sells a large range of new and donated stock.

All proceeds will benefit children and adults with complex disabilities.

Front of the Sense Ross-on-Wye shop

Front of the Sense Ross-on-Wye shop

The mayor of Ross-on-Wye Ed O'Driscoll cut the shop's opening ribbon.

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The Sense shop is set to be an integral part of the local community, by providing a local hub for volunteers and customers to come together to tackle loneliness.

Locals to Ross-on-Wye can help by donating goods and joining the team as volunteers.

Inside the new Sense Ross-on-Wye shop

Inside the new Sense Ross-on-Wye shop

The shop is selling a range of both new and donated goods, including ladieswear, menswear, books and media, bric-a-brac and children's toys.

Laura Ebert, Ross-on-Wye Sense shop manager, said: "It's wonderful to be opening a Sense store here in Ross-on-Wye.

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"It will be a brilliant addition to the town, providing high quality items for a great price.

"We are also welcoming new volunteers to join our friendly team – it's a great way to meet people and learn new skills."

The shop is open Monday to Saturday from 9am to 5pm, and Sunday from 10am to 4pm.