A HEREFORDSHIRE woman is carrying on a family tradition by selling tasty baked treats from her Volkswagen campervan.

Jan Healey, from Leominster, started VW Desserts in 2016, by selling ice cream at local events and markets from her van called Trixie.

She continued with this until the covid-19 lockdown hit in March 2020.

She then decided to change tack and sell cakes and traybakes.


She has been selling her tasty treats from her campervan at the Friday market and the monthly Leominster Farmers Market both held in Corn Square in the town., since January 2021.

Ms Healey said that home made baking was something that she had grown up with and both her mother and grandmother. She said that this is a tradition that she wanted to carry on

She said: It's incredibly busy and keeps me on my toes but I love baking and always have.

"Being a one-woman operation, it's a lot of work to get everything ready for the weekends but I love every minute of it."

Ms Healey is currently preparing for a busy Christmas period and is starting to prepare her Christmas cakes ready for the festive season.

Ms Healey said that the cost-of-living crisis and the subsequent rise in prices for ingredients has been difficult but she has tried to keep her prices as competitive as possible for her customers.


She said: "It has been difficult for everyone the last few months with the rise in prices.

"It got to a point where I had to raise my prices slightly, but everyone was really understanding and I had no complaints that they were too expensive.

"Most people just said that they were surprised I hadn't put them up earlier."

Ms Healey hopes the business will continue to go from strength to strength and said her customers were the reason behind its success.

She said: "My customers have been incredible and I would like to thank them for their continued support of me."