FAMOUS singer Tom Jones has described Hereford as “lovely” in the ITV prime-time TV programme.

Herefordshire singer Jake Gamble, whose stage name is Jake of Diamonds, was recognised on ITV’s Voice UK on Saturday, September 24, for his talents.

The 28-year-old wowed the judges Will.i.am, Sir Tom Jones, Anne Marie and Olly Murs with his original song, "Words".

The show's concept is indicated by its title: the coaches do not judge the artists by their looks, personalities, stage presence or dance routine but just their vocal ability.

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If a coach likes what they hear, a button-press allows their chair to spin around and face the performer, signifying that they would like to mentor them.

If more than one does so, then the artist selects a coach.

Mr Gamble had Sir Tom Jones and Olly Murs turn around in their chairs and chose the legendary 82-year-old Welsh singer to be his mentor in the next round of the competition.

Sir Jones was delighted when Mr Gamble said he worked in a brewery, showing an excited smile.

When Mr Gamble said he was from Hereford Sir Tom noted it is right round the corner from his home country of Wales.

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“It’s a lovely county Hereford,” said Sir Tom.

“Good cider,” said Mr Gamble.

Then he and the judges laughed before Sir Tom said: “You sounded really good.”

In 2021 Sir Tom also performed at Lake Fest, held over four days at Eastnor Castle near Ledbury.

Announcing Sir Tom Jones the festival described the singer as a legend after a 60-year career where he has sold more than 100 million records.