ONE million masks a day will be made at a new Herefordshire factory, officially opened this week.

Ultrafilter Medical's factory in Ross-on-Wye is the brainchild of Dustin and Dean Kronsbein, who even welcomed TV presenter Richard Hammond to the opening ceremony.

The pair have spent the last 20 years building an international group of companies specialising in the manufacture of high-efficiency filters for the removal of bacteria and viruses.

Hereford Times: More than 60 people now work at the factory in Ross-on-Wye. Picture: Dan Barker More than 60 people now work at the factory in Ross-on-Wye. Picture: Dan Barker

With a £3.6 million investment from the Kronsbein family, Ultrafilter Medical has established the factory by transforming warehouses on the Alton Business Park into a state-of-the-art facility, equipped with mask manufacturing machines designed by its own engineers who are specialists in filtering airborne viruses.

The company now employs 67 people at the Herefordshire site, manufacturing the Ultramask, a Type IIR medical face mask currently being used in hospitals, care settings, the pharmaceutical, food and beverage industries across Europe and in the UK.

Since opening, the Ross-on-Wye site and its sister factory in Germany have produced over 400 million masks, used by frontline workers in Herefordshire and further afield, including employees of the Wye Valley NHS Trust, Herefordshire Council, the Swiss Government and hospitals across Germany.

Hereford Times: More than one million masks a day are being made at the factory. Picture: Dan BarkerMore than one million masks a day are being made at the factory. Picture: Dan Barker

Ultrafilter Medical Chairman Dean Kronsbein said: “At the start of the pandemic, when PPE was in short supply in the UK, we asked ourselves how we could use our wealth of experience in filtering airborne viruses to help save lives and make the UK independent of overseas mask imports.

"I wanted to help my country, it was a call of duty. We also wanted to create much-needed employment and career opportunities for local people here in Ross-on-Wye.”

As the Ultramask is manufactured in the UK, the company said it has a lower carbon footprint than imported masks from China and other overseas exporters.

Hereford Times: Ultrafilter opened the Ross-on-Wye factory and the Kronsbein family invested £3.6 million. Picture: Dan BarkerUltrafilter opened the Ross-on-Wye factory and the Kronsbein family invested £3.6 million. Picture: Dan Barker

Delivery to UK customers is also quicker and more cost-effective than the logistics involved in importing from Asia.

And because the Ross-on-Wye factory is producing one million masks a day and offering just-in-time deliveries, orders can be placed by healthcare organisations as and when they are needed, it said.

Frank Myers MBE, chairman of the Herefordshire Business Board and non-executive director at the Wye Valley NHS Trust, was among the guests visiting the Ultrafilter Medical factory on Tuesday for an official opening event.

The Lord Lieutenant for Herefordshire Edward Harley unveiled a plaque to mark the factory's official opening, and star of Amazon Prime's The Grand Tour Richard Hammond, who lives in Weston-under-Penyard, was also given a tour.

Flying the flag for UK manufacturing is something British-born Dean Kronsbein and his family-run global filtration group are passionate about.

Hereford Times: Since opening, the Ross-on-Wye site and its sister factory in Germany have produced over 400 million masks. Picture: Dan BarkerSince opening, the Ross-on-Wye site and its sister factory in Germany have produced over 400 million masks. Picture: Dan Barker

He trained and worked as an engineer in Germany before specialising in filtration and moving to Herefordshire.

Dean said: “We’re certainly on a mission to bring back manufacturing to Britain.

"The pandemic has highlighted structural weaknesses in the global supply chain and tariffs and import duties introduced after Brexit are also prompting businesses to think about bringing production home.

"Demand for more sustainability is also playing a big role as the environmental cost of shipping goods from the far east is now being factored in.

"Through face mask production alone, we’ve demonstrated the benefits of British manufacturing for the customer, our local economy and the environment.”