Bill Wiggin, MP for Leominster: "I am really behind this. If we can save one life anything we do will have been worth it.

"People will always blame speed and that will always be a factor but there are so many other things we can do."

Councillor Brian Wilcox, cabinet member for highways and transportation on Herefordshire Council: "I am very pleased to be part of the joint initiative in trying to reduce the destruction of people's lives that take place daily on the roads."