A WARNING has been issued after cold callers were reported going door-to-door in Hereford.

Police in Hereford said they had received reports of salesmen in the area selling alarm monitoring equipment.

A Hereford Safer Neighbourhood team spokesperson said businesses marketing these types of products have been previously known to make false claims to encourage consumers to enter into overpriced contracts.

"We advise not to engage with cold callers," the spokesperson said.