THE Three Counties Farming Awards 2020 are going digital!

Our eagerly awaited gala dinner, which has become one of the highlights of the industry’s year, has sadly had to be cancelled because of lockdown restrictions.

But we have come up with a virtual format for the event that our sponsors, nominees and guests are going to love.

We have been working with our colleagues at USA Today to adapt an exciting video events format for use in Gloucestershire, Herefordshire and Worcestershire.

It will allow us to broadcast the awards live – capturing in real time all the glitz and excitement that has made them such a success.

A celebrity host will announce the category winners, and because we will not be restricted by the size of a physical venue we expect the event to be watched by a huge audience.

We were determined to ensure the farming awards went ahead.

Firstly, because we know just how many dedicated and inspiring people work in the sector in the three counties – and how much they deserve their moment in the spotlight and chance to be thanked publicly.

And, secondly, because this year, more than any other year in lifetime of most of us, has illustrated the dedication of famers who have continued working throughout the lockdown.

Many have been more isolated than ever before, an issue farmers openly say affects them, but they have still made sure we have meat on supermarket shelves, milk flowing to dairies and fruit isn’t left to rot in the fields.

We will be announcing more details soon about our dazzling new format, which is scheduled for Thursday, November 26.

To nominate a farm or farmer who deserves recognition visit www.herefordtimes.com/awards/tcf