HEREFORD'S Laura Ashley store is reopening this week to start its closing-down sale.

The British brand had previously filed for administration in March, blaming the impact of coronavirus for tipping it over the edge.

The closing-down sale launches today (June 18) with at least 50 percent off fashion in-store and online, and 30 percent off all furniture.

A Laura Ashley spokesperson said: "Everything has been reduced and has to go, including stock being cleared from the warehouse. Customers are encouraged to take advantage of these fantastic discounts while stocks last.

"The store is ‘Covid secure’ and adhere to a strict policy of social distancing with a limited number of shoppers allowed in-store at any time, as well as regular deep cleaning. Card payments are encouraged."

Laura Ashley began in the 1950s, quickly becoming famous for its unique printed fabrics. Over time, the brand grew to become the household name of today, synonymous with quality fashion, interiors and home furnishings.

Despite the store closures that will follow the ‘everything must go’ sale, the Laura Ashley brand will remain online at www.lauraashley.com and at retailers nationwide.

The Hereford store will continue to trade until further notice.