THE new general manager of Hereford FC is confident he can help take the club all the way to the Football League.

James Watts was commercial manager of Newport County for five years and played a key role in ensuring the Welsh club became sustainable in League Two.

And now his task is to see if he can achieve the same success at Hereford.

"I pretty much improved commercial revenue by six times [at Newport] but it gets to the point that I wanted to do it at another club and where it would be a challenge," said Watts.

"I looked at the history of Hereford and the commute and thought it was something I really fancied.

"Operationally, it's not far from a League Two club.

"The processes are obviously in place to go up the leagues and it's about maximising the revenue, getting a lot of fixed assets, so you know what's coming in, and removing variables.

"The playing budget will no doubt have to double from Conference South to National League because of the teams in there that have got parachute payments from the Football League.

"My vision is to make sure we are ready for when we get to that level."

Watts says his role is to oversee day-to-day operations of the Bulls and to be the link between every section of the club.

"It looks at finance, ticketing, marketing and structures of the club to progress to the Football League," he said.

"The thing that probably got me the job was that, at Newport I worked in the Conference in the first season we went to Rodney Parade,

"There was a lot of structural change that needed to take place and that was what I want to achieve at Hereford FC and get to where we need to be."

Watts said he did a lot of research into Hereford and watched a few games while the interview process was taking place.

"I knew what the structures of the club were, so I could tell the board of directors some of the plans I could see," said Watts.

"It's been a lot to take in but that is the way I do things – I like to know things as quickly as possible and I'm a very approachable person.

"I've told every supporter and volunteer if there's anything I need to know, then come and see me."

Watts believes Hereford can get to the National League within five years, but supporters will have to accept that finances will increase.

"At any football club, you still the revenue through the turnstiles," he said.

"You win together, you lose together.

"There is very limited differences between Hereford and Newport.

"I have experience in the way fans portray themselves on social media and the way the clubs are set up and that is why I believe Hereford can do what Newport did.

"If I was asked to find anyone to redevelop the stadium then I would look at that.

"I have experience in a lot of things at non-league and League Two level.

"It's up to the board of directors to ask me what they want me to do."

Watts is also renowned as being an underground musician that goes under the name of MC Wotsee.

It used to be the 39-year-old's full-time job and he even performed his first gig at the Jailhouse nightclub in Hereford 18 years ago.

"Lee Symonds gave me my break from a tape that I sent him and I've always had strong connections with Hereford from the music," said Watts.

"I'm 39 now, have two kids and I still only like to do the big one-offs because it's a hobby.

"I made a decision in 2012 that I would go back to full time employment.

"I went back to university and did a masters degree, I was business development manager of a cleaning company and then went to Newport County," said Watts.

"The football is my job and I work the music around it because it's a hobby.

"I've always kept in touch with Lee and his family and I know a lot of people in Hereford were MC Wotsee fans.

"So when they saw I came here in this role, my Facebook page and Twitter were full of people that had been clubbing over the years saying it would be great to see you in the area."

Watts said it was difficult to step away from his MC Wotsee tag five years ago and concentrate on being a businessman.

"It was very difficult and it still is," he said.

"I told the board of directors that as soon as I was announced as the general manager, someone would have videos of me.

"It's something that is part of my history, I'm proud of what I achieved there but it's not my future.

"It doesn't clash with football and is a hobby that I do on a Saturday night.

"It's like being in a band, it's not time consuming and if it was, I would pull it."