AN award-winning Hereford drapers is set to gain further recognition for their eye-catching window displays.

Pritchards, who are celebrating 170 years trading in the city, won an international contest earlier this year and hope to follow it up with another prestigious award.

The shop, in King Street, beat off competition from 58 entries across Europe to take top prize in the Baumler tailoring display competition earlier this year.

Pritchards have now been nominated for the Drapers UK Men's Retailers of the Year Award.

Propertitor Edward Pritchard said he was thrilled to be among the top shops again and a win would be a great way to end a good year.

"It might just be our year," he said. "Our customers are wonderful and it's their encouragement and support that has built our reputation over the years."

This is the fourth time that the shop has been shortlisted and this year's application includes details about upgrades to the store.

The gala presentation dinner is to be held at the Grosvenor Hotel in London on Wednesday, November 22.