HEREFORD FC have made the decision to scrap their traditional matchday programme and instead send a digital version to season ticket holders this season.

Fans who buy their ticket in advance will also be emailed a copy of the digital matchday programme at no charge. The club state that could still produce a ‘souvenir’ programme when a bigger crowd is expected.

“This means the publication will reach more supporters than ever before,” said the club’s official website.

“The club’s board has unanimously agreed this decision having carefully considered the ongoing financial viability of the programme, including a review of the rising production costs (including paper and printing) and the significant time, effort and investment that is required to produce a hard copy for each home game.”

Hereford chairman Chris Ammonds told the club’s website that they have been selling around 200 programmes for each home game.

“This decision has not been taken lightly and we accept that some supporters are likely to be unhappy about it,” Ammonds told the club’s website.

“This decision will allow complete flexibility around the number of pages that can be included in the digital programme depending on available content, (a set number has to be agreed for a traditional version), and mean links to video content can also be included for fans to enjoy too. 

“It should also be noted that this decision will not prevent our ability to produce a ‘souvenir’ programme for any momentous fixtures played at Edgar Street in the future, such as an FA Cup tie where a bigger crowd is expected.”