JOANIE Roberts has been appointed as a director on the Hereford FC board.

Roberts has been appointed as a Hereford United Supporters' Trust (HUST) nominated director.

The club state that Roberts is a Digital CEO, running her own online digital businesses, and experienced director with a wealth of experience in the communication, hospitality and customer service sectors.

She is well known around Edgar Street having been a keen volunteer since 2015, initially supporting the board in raising the clubs profile to the wider community at the start of Hereford FC.

She helped organise both player testimonials for Rob Purdie and Ryan Green.

Roberts is one of the driving forces behind HUST in its fundraising and is more recently known, around the world, as a regular voice on Radio Hereford FC.

Andrew Graham, chairman of HFC, said: “As a board, we believe that Joanie would be a positive addition to the boardroom and will add to the positive environment that we currently have.

"With Joanie’s acceptance, we will look to utilise her skills to ensure that we have enhanced interaction with sponsors, more information updates for shareholders and supporters groups and a more ‘joined up’ engagement with our community.

“I have always said that we need, as a board, to communicate more effectively, whilst understanding that as volunteers, with many more club responsibilities, this is not always possible, to the level we would desire. Joanie, will be committed to changing this.”

Roberts added: “This is a challenging time for the club and fans alike but it is important that communication is key to engagement with all of the stakeholders involved with the club and importantly the fans and volunteers.

“This is an exciting opportunity in times of uncertainty and I’m looking forward to helping shape what will be the new normal for our club.”

Roberts will take up the post immediately and has already started to implement changes.

She joins club chairman Graham and Tony Taylor as HUST nominated directors.

The current directors, appointed by the club's benefactors, are Peter Churchus and Robert Crawford.

There are currently two vacant positions on the board, to be appointed by benefactors, after Paul Quarrell recently resigned.