HEREFORDSHIRE cricket clubs have the chance of a £1,000 handout by connecting with next year's cricket world cup.

Clubs can apply to become a Cricket World Cup Club and ‘be part of something bigger’, helping grassroots clubs connect with their community through family fun-based activities and help bring the excitement of the 2019 Cricket World Cup (CWC 2019) into their clubhouse.

As part of the ECB initiative, which marks the return of the world cup to England and Wales for the first time in 20 years, clubs are being asked to run a weekend of child/family-based activity, helping to better connect with the local community and engage a younger generation.

This could be anything, from kids’ coaching sessions, parent/child matches, or even a ‘Bring a Friend’ day. The aim of these family days is to get more kids involved in the game and to help clubs showcase themselves to a wider audience.

The ICC and the ECB are aiming to engage one million youngsters throughout the tournament.

Clubs who apply will have access to official marketing material to assist with the promotion of their event. They will be able to use this in schools, on social media and in their local area.

The lead volunteer at the club, to be called the Cricket World Cup Champions, will receive official World Cup merchandise to reward them for their efforts.

The focus weekend for celebrations will be June 7-9 but club family days can run over any weekend during the World Cup (May 30-July 14).

As part of the scheme, a Cricket World Cup Club Fund has also been launched with at least the first 2,000 affiliated clubs who register having the opportunity to receive £1,000 to help digitise or upgrade catering facilities.

The fund has been set up to help clubs install new broadband, boost their clubhouse’s audio-visual capabilities, or transform their catering facilities to assist with their CWC 2019 family day.

Richard Skyrme, club development officer for Herefordshire Cricket, said: “This is a golden opportunity for clubs to encourage a new generation of cricket fans by creating a family friendly environment to celebrate the Cricket World Cup.”

For more information and to register your club visit: